You’ve acted and also produced television shows. Any plans for either in the near future?
I have huge plans for both. Twelve months ago, I basically relocated to L.A. I still live in New York, but I’m bi-coastal. I have some major announcements at the top of the year on things I’m producing—an announcement that’s bigger than anyone can realize on something I’m acquiring. And also, films that I’m starring in. I’m looking forward to 2012; it’s a huge transition for me out of music onto the big screen and continuing my legacy as a producer. You know, I’m one of the most successful African-American television executive producers in history. I’ve had six shows on the air at one time. I don’t say that in a braggadocio way. But you should definitely remember this conversation and look back at it and say, “I remember he told me he was going to make some huge announcements.”
And you probably won’t be considering a run for president anytime soon?
I definitely won’t be running for president anytime soon. I do not think I would be able to pass the presidential scrutiny test.
Can you give us a taste of what those announcements are going to be?
Today is about [the Ciroc ad]. The only other thing I can tell you that I am working on is I have been spending some time in Mexico learning about the art of tequila. I’m a huge tequila fan.
Full Interview: Ad Week
Diddy might be focusing more on his non music ventures in 2012
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